Digital Transformation of a 135-Year Old Retailer
How Dale Gruppen Advances Tax Free Tourism
As a 135-year old Norwegian fashion and textile retailer, Dale Gruppen is steeped in rich family history while also embracing innovation. Under the leadership of current CEO Nana-Marie Dale Reichel, Dale delights local and international shoppers from its downtown Ålesund storefront and robust e-commerce operation.
During summertime peak tourist season, tens of thousands of global cruise passengers flock to Ålesund's port annually. With Scandinavian brands and an elegant atmosphere, Dale Gruppen attracted many tax free shopping tourists. However, paper-based refunds meant convoluted paperwork and airport validations – frustrating tourists and overwhelming staff.
We implemented our mobile-first, self-service tax refund solution. Now international Dale Gruppen shoppers simply snap purchase receipts in our app and process refunds in a few taps post-travel – no more stressful paperwork or refund desk validations.
By digitizing tax free shopping for Dale Gruppen, we turned complexity into simplicity:
VAT refund friction reduced for a seamless tourist experience
Admin workload lightened through automation
Unified view of performance across all locations
Additional sales reach through tourist app promotion
"The onboarding process was very easy and our employees understood it right away," Nana-Marie explains. "The refund process is much easier now for customers than before when we were using Global Blue."