Powering Norway's Leading Sporting Goods Retailer

How Pie VAT Modernizes Tax Free Experience for Anton Sport

A group of people standing on an icy beach in some Scandinavian country

The Client

Founded in Stabekk (Norway) in 1932, Anton Sport has grown into Norway's premier sporting goods retailer. With 34 locations across the country, Store Manager Kristian Wold Wægger oversees exceptional service and leading brands like The North Face, Nike, Oakley, Patagonia, Osprey, Arc'teryx, and many more. Anton Sport outfits everyone from casual weekend warriors to hardcore explorers.

The Opportunity

During summer months, Anton Sport's downtown Oslo stores attract droves of Asian shoppers seeking discounted luxury brands. However, paper-based VAT refunds created cumbersome processes and room for error that frustrated staff and tourists alike.

Our Solution

We implemented our seamless, mobile-first tax refund solution. Now Anton Sport staff simply enter purchase details, while customers photograph receipts and instantly self-process refunds on their phones post-travel. Besides, our merchant platform also provides Anton Sport real-time insights about tax free sales performance.

The Impact

Since partnering with us, Anton Sport's:

  • Tax refund efficiency improved considerably

  • Administrative burden decreased

  • Customer refund frustration substantially reduced

  • Additional promotional opportunities emerged to drive more traffic into the stores

"It's been an increase in efficiency. There's less work for us. And it's easier for the customer as well," Kristian explains.

The Outcome

By simplifying workflows for both staff and tourists alike, Anton Sport continues delivering exceptional service into its next century. The capabilities we provide allow Anton Sport to grow its loyal customer base through best-in-class service grounded in seamless tax refunds.